Source: http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2015/feb/the-6-best-video-game-marketing-campaigns/
"For more than a decade the "Call of Duty" franchise has thrilled first-person shooter fans, so it's not surprising that the trailers for each new installment have become media events unto themselves."
noun
the right or license granted by a company to an individual or group to market its products or services in a specific territory.
example
The Harry Potter franchise is very successful; they recently launched a new theme park in Universal Studios Hollywood.
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